Partnership Strategy

Partner to grow

Too many scale-up companies treat partnerships as an afterthought. When that happens, the result is a partner function that doesn’t necessarily align with the over-all business strategy and doesn’t take customer requirements and sales process into consideration. We can help you make sure that you build a partner strategy that aligns with your growth targets by developing the pillars of a partner strategy:

  • Business objectives
  • Current state
  • Market reality
  • Ideal Partner Profile

We will explore and expand each of these points to build a realistic and actionable partner strategy based on your goals and your market conditions. Based on that strategy, you can hire a team with relevant skills and set realistic targets for the team. It will also allow you to set realistic and defensible expectaions with your board.